/scottish society of anaesthetists /ssa
Identity proposal for the Scottish Society of Anaesthetist, developed while on placement at O Street Studio. /
The graphic elements are inspired by medicinal flowers, which they use in their current profile. They are all created out of the same grid, which is later on developed in to a pattern as well.
To have the complimenting graphic flower with the serif type is a nice way to incorporate both the modern (simple illustrations) and historical (calligraphy inspired typeface) aspects of the society.
It is a fresh, and yet timeless, identity that gives the Scottish Society of Anaesthetists an eye-catching element which will make people more interested in finding out what they do.
The graphic elements are inspired by medicinal flowers, which they use in their current profile. They are all created out of the same grid, which is later on developed in to a pattern as well.
To have the complimenting graphic flower with the serif type is a nice way to incorporate both the modern (simple illustrations) and historical (calligraphy inspired typeface) aspects of the society.
It is a fresh, and yet timeless, identity that gives the Scottish Society of Anaesthetists an eye-catching element which will make people more interested in finding out what they do.